Big data is large data sets combined into one big group to help innovate new ways of technology. On McKinsey and Company they list seven key ways that big data will be helpful in advancing in the technology world. They feel that big data can improve efficiency, reduce fraud and errors, and boost the collection of tax revenues. On SAS there is a slightly different idea of what big data is. Big data to them is a way to measure exponential growth and how easily accessible structured and unstructured data is. They do agree, though, that with more accurate data they can make better decisions that would produce better outcomes. The Foreign Affairs site says that big data started because there is so much information floating around on the Internet that it can be grouped together in one big set. Big data is useful because it takes a large scale of information, that we could not comprehend before, and it allows us to view it in a simple manner. NY Times talks more about how the business world has been taken over by big data, as opposed to the other sites so far which have been describing what it is. They use social media as an example of big data and take the amount of comments, posts, or likes to get a large amount of data. This is when they came up with big data. The Atlantic starts off their story on big data with a movie reference of Moneyball. This is a great comparison because in the movie, manager Billy Beane, of the Oakland A's, uses statistics to decide which players they should sign. He looks at the underlying numbers in baseball that are underrated. The Washington Post talks about a specific instance where GDELT took a group of 100 names to see how many times they were mentioned in articles. They looked to compare who these names were listed with, what the stories were about, and how many times they were talked about. The New Yorker in my opinion was the least informative on big data. The author started the article with a life story that was not interesting at all. This site did not do a great job of portraying big data in an interesting way to keep a reader reading. Overall, the common theme of all these sites is about big data and how it has become intonational in introducing new ways to view a large scale of information.
I feel that the idea of Platfora is a strong idea for a business to have started-up.This program can organize information that is in a structured or unstructured manner very easily. Also, they put in $35 million into the company to start it up in 2011. Since then, they have already made a revenue of $65 million. This is already, in just three years, almost double the amount that they put in the program. That is a strong profit margin for the short period of time. Not many businesses can say that they have had such success in that time frame. There are a couple of problems with running a program like this. There are other programs that can do just as much, if not more, than Platfora. The owners now have to convince the consumer that their product is better than the competitors. A program like Platfora was invented to help make life easier. They want to make the problem of having to organize big data sets easier. This program has demonstrated that so far and it looks like a fairly decent product to use. Platfora can help so many companies with their data sorting because it is not specifically set for one type of data base.
Recently, Google has been found to have been doing some dirty work with people's emails. They have been accused of scanning information that people send in their email and using it for big data purposes. This can be considered a violation of privacy because the people did not know that Google was doing this with their email information. Then again, you did sign up with an online service who has potential to your email. In my opinion, if you are not doing anything illegal, why are you so against allowing people to see what you are saying. They do not care about your personal conversations, but rather are trying to know as much as they can to prevent a possible threat. After you sign up for an online email service, your information can be accessed by anyone at any time if they hack your information. In the instances of the court case, I feel like the plaintiffs have a true beef with Google. They have a possibility of winning their case because they were uninformed. Their rights were infringed upon and they were not warned that they were under surveillance.
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